A venture capital firm,
a brand design studio
Two companies in one space,
here to help start-ups
become the brands of tomorrow
We invest in innovative Series A stage companies
We invest in marketplaces, apps & games and IP-driven products. Countries we invest in are UK, Ireland, Nordics and Germany.
We invest in the companies we believe we can turn into global, category-leading brands. We look for seasoned founders, simple business models and strong backers. The companies we invest in are typically raising $1.5M-$5M late seed or Series A rounds, and have a run rate of $100K / month. These rounds are lead by top VCs, who invite us to invest and lend our branding expertise – taking one key risk off the investor table.
We brand every company we invest in
Once we have invested in a company, our design studio works with the founders, building a world-class brand for them.
Our design studio is 5 strong, backed by 10 freelancers. We do naming, brand identities, messaging, packaging, product imagery and digital design – to mention a few. We believe that the brands we build will significantly improve the valuation of the company, adding value for all investors. For founders, we offer a design standard that a seed stage startup couldn’t otherwise afford.
Our design studio takes commissions too
We now also work with a select few companies in which we do not hold investment. Our studio clients range from startups that have just raised their Series A, to multi-billion euro corporations. We offer strategic consultation to established brands, collaborating with their in-house teams to execute new brand identities.
We are Proxy
Partner • Entrepreneur responsible for creating Uplause and Supercell brands. Aapo was in charge of the critically acclaimed global redesign of Nokia’s brand identity, including the creation of Nokia Pure typeface which won Design Museum’s Graphic Design of the Year 2012.
Partner • Responsible for analysing dealflow, issuing term sheets and managing the process of closing investments. Researcher with a PhD in life sciences from London Centre for Nanotechnology at UCL, published in several peer reviewed journals.
Partner • Creative Director who held senior positions at MetaDesign, Landor, Greenspace and Nokia. Gernot has worked on major global rebrands and corporate identity programmes for companies such as Nokia, BP, Toyota, Volkswagen Group, Siemens and MRM.
Senior Designer • Dan has over 8 years industry experience. He has worked with clients ranging from start ups to major global brands – including O2, UEFA, EBRD, Derwent London and the Design Council.
Designer • Tom graduated from Falmouth University of Arts in September 2016. He joins us after an internship with Pentagram and has received a New Blood Graphite Pencil from D&AD.
Office Admin • Isobel has a degree in English and Creative Writing from Royal Holloway. She makes sure our studio is shipshape and running smoothly, and no spelling mistakes leave it.