Dawn invest in the future
Dawn Capital are a London based venture capital firm. Specialising in FinTech and Enterprise SaaS, they are excited by innovation and its impact on the technology of tomorrow. Dawn were early investors in success stories such as iZettle .
Dawn managed several successful funds under a nondescript identity; they were easily camouflaged amongst rival financial institutions. With its continued success, Dawn wanted a memorable, stand-out identity which would provide cut through in the sea of conservative blue, and appeal to founders of the hottest startups.
• Our Input
We created a logo for Dawn, incorporating a rising sun, and dropping the word ‘Capital’ from the logotype. Presented in yellow and white, this is the foundation of a bright and optimistic identity. The sun’s placement implies a full stop, conveying a definitive air and emphasising the expertise held at Dawn.
Dawn began to roll out their new identity at Slush, Helsinki, where they sponsored a party for start-up founders and co-investors. They have also commissioned us to produce an extensive presentation, that will be used to attract investors to the fund. And have rebuilt their website, based on our designs.
What we did
• Brand copy
• Brand identity
• Web design
• Investor deck
In a world of conservative blue, the bright yellow brand stands out as a fresh, but grown up presence
Dawn yellow is bright and fresh, while maintaining contrast to white
The new identity was launched at Slush 2015
We were also asked to design an investor deck and photograph the team