• Dawn invest in the future

    Dawn Capital are a London based venture capital firm. Specialising in FinTech and Enterprise SaaS, they are excited by innovation and its impact on the technology of tomorrow. Dawn were early investors in success stories such as iZettle .

    • Then
    Dawn managed several successful funds under a nondescript identity; they were easily camouflaged amongst rival financial institutions. With its continued success, Dawn wanted a memorable, stand-out identity which would provide cut through in the sea of conservative blue, and appeal to founders of the hottest startups.

    • Our Input
    We created a logo for Dawn, incorporating a rising sun, and dropping the word ‘Capital’ from the logotype. Presented in yellow and white, this is the foundation of a bright and optimistic identity. The sun’s placement implies a full stop, conveying a definitive air and emphasising the expertise held at Dawn.

    • Now
    Dawn began to roll out their new identity at Slush, Helsinki, where they sponsored a party for start-up founders and co-investors. They have also commissioned us to produce an extensive presentation, that will be used to attract investors to the fund. And have rebuilt their website, based on our designs.

    • Commission
    • UK
    • 2015

    What we did
    • Logo
    • Brand copy
    • Brand identity
    • Web design
    • Investor deck
    • Collateral


  • In a world of conservative blue, the bright yellow brand stands out as a fresh, but grown up presence

  • Dawn yellow is bright and fresh, while maintaining contrast to white

  • The new identity was launched at Slush 2015

  • We were also asked to design an investor deck and photograph the team