• Kruszelnicki Leetch – Architects delighting in the celebration of place

    A new partnership of two established London Architects, Kruszelnicki Leetch is the union of shared sensibilities. The practice’s work is unfailingly sympathetic to its environment, incorporating styles and materials that deliver authenticity in new structures.

    • Then
    Kruszelnicki Leetch were established in 2014. As a design led practice, they saw the value in establishing a strong brand identity early on.

    • Our Input
    An unusually long name provided us plenty of letters to play with. We arranged these to represent a tall building. Depicted on soft, off-white paper and metallic ink, the identity is in-line with the subtlety of their design philosophy.

    • Now
    Kruszelnicki Leetch Architects have embarked on several new projects and entered competitions, proudly sporting their new identity.

    • Commission
    • UK
    • 2015

    What we did
    • Logo
    • Brand copy
    • Brand identity
    • Stationery
    • Award entry template
    • Collateral

    Website by

  • Silver metallic ink was used on the stationery

  • Soft and warm uncoated stock complements the logo form

  • Subtle contrast was applied to the website