Ministry are veteran game developers, with top tier backers
Ministry is an ambitious new gaming company. The team's back-to-basics approach to game-play gained them unprecedented support from leading investors, including Index Ventures.
Ministry required a brand identity that would embody their focus on great game-play and in-house technology development; they are part of a market where these are both often undervalued.
• Our input
Working closely with the team, we distilled the essence of the company to 'Expertly Engineered Experiences', a nod to their heritage and focus on building their own tools. The logo was designed to reflect engineering and the playfulness of gaming. The brand identity was brought to life, paying homage to gaming’s formative era.
Ministry announced a seed round unprecedented in the Nordic games industry, raising €1.8m from Index Ventures, Initial Capital, Sunstone Capital and Proxy Ventures. Ministry currently plans to unveil its first game later in 2015.
• Founded in 2014
• Index Ventures
• Initial Capital
• Sunstone Capital
What we did
• Brand story
• Brand book
• Brand guidelines
• Investor PR
A word from Teppo
“We are building a company where the best game developers of the industry can simply focus on creating great games and cutting-edge technology, without distractions. In a noisy industry, we are delighted that our honest, back-to-basics approach is backed by some of the world’s top investors and incredible game developer talent”.
Ministry feels like gaming and creates 'Expertly Engineered Experiences'
Investor PR, stationery, colour test sheets and a screen print poster, all pay homage to gaming’s formative era