• My Health Pal helps patients take control of chronic health conditions

    The new brand portrays a dependable company worth trusting with your critical health data.

    • Then
    My Health Pal provides a platform for people with chronic conditions to manage their health and help others by anonymously donating their data for research. The team behind My Health Pal aims to become the world’s leading player in this arena, and needed a brand identity that conveys trust and reliability.

    • Our input
    Our first crucial step is always articulating the brand proposition. For My Health Pal, we arrived at ‘Take control and help others’, which now guides everything from product design to marketing. We also developed a light, effortless brand identity system that’s based on clear, trustworthy Swiss typography, and embraces the visual language of healthcare. We then worked with the MHP in-house design team to craft the app’s interface and icons.

    • Now
    My Health Pal is currently being piloted to monitor Parkinson’s disease in a major US hospital group. The new branding has allowed the team to grow faster to help more patients.

    • Proxy portfolio
    • UK + USA
    • Founded 2013

    What we did
    • Brand story
    • Logo
    • Brand book
    • Brand guidelines
    • Icon design
    • UI design


  • A word from Mike

    After being diagnosed with Parkinson’s i wanted to try help people manage their Parkinson’s, connect those around them and use data to better understand. I very quickly realised that the challenges people often experience weren’t confined to one condition and created My Health Pal with a vision of managing multiple conditions. 

    Along my journey there have been people that suggested the task was too big for one person, but with a great team and a shared vision were going to make a difference.

    Mike Barlow
    My Health Pal

  • ‘Take control and help others’ is a clear brand purpose that will act as a guiding light for years to come

  • The My Health Pal logo combines lightness and reliability, and looks like it has been around for years

  • The My Health Pal identity system uses Swiss typography, friendly iconography and a soothing modern palette