• Nolla Nolla is a Finnish furniture maker expanding with a bold, new identity

    Established in the year 2000, Nolla Nolla has delivered bespoke furniture and interiors to many of the most exclusive retail, corporate and residential spaces in Finland. In 2015, led by a new partner, the company is expanding throughout Europe.

    • Then
    Nolla Nolla was ongoing complete reinvention of its business model and product lines. They commissioned Proxy to signal their rebirth with a bold new brand identity system.

    • Our input
    We needed to build a brand that can credibly offer a high-end alternative to premium furniture brands. Having invented a new brand concept – the 'origin of craft' – we created a simple logo that plays on the letter 'N' and the number 'zero' – 'Nolla' in Finnish. The brand identity is made up of a clean, technical typography style, white space and rigid grid systems. We also directed their new product photography style.

    • Now
    Nolla Nolla is rolling out their new brand in its retail showroom, website, fleet and workshop during 2015.

    • Commission
    • Finland
    • 2015

    What we did
    • Logo
    • Brand story
    • Brand identity
    • Collateral
    • Web design


  • The logo plays on the letter 'N' and the number 'zero' – 'Nolla' in Finnish

  • 'Craft & Precision' encapsulates the company's heritage and the carpenter's skills