• Peak is the world's #2 brain training app

    It’s a timeless new brand that showcases elements of fun and utility and has been chosen by Apple as Best iPhone App in September.

    • Then
    The founders of brain training platform Brainbow wanted a new, enduring global brand… Peak. It needed to be credible and grown up, yet still fun and engaging. The team is an unusual blend of neuroscientists and games designers, a meeting of two very different worlds.

    • Our input
    Together, we came up with the key brand message ‘Enjoy becoming better every day’. The brand identity that grew from this premise combined colourful playfulness and practical utility. Working closely with Peak’s in-house creative director, we also devised a memorable, easy-to-implement identity system.

    • Now
    Following a successful launch, Apple awarded Peak “Best of 2014” in 24 countries. Creandum led a $7M Series A round in 2015; joining a high profile lineup of investors including DN Capital, Qualcomm Ventures, Initial Capital and London Venture Partners. Following the Series A ,Peak was awarded Best of Google Play in 2015, and became the #2 brain training app in the world. In December 2016, Hachette Livre acquired a majority stake in Peak, becoming Proxy's first exit.

    • Fully exited
    • UK
    • Founded in 2012

    Other Investors
    • Initial
    • LVP
    • Lifeline
    • Qualcomm
    • DN Capital

    What we did
    • Brand story
    • Logo
    • Brand book
    • Brand guidelines


  • A word from Itamar

    For us, becoming part of Hachette Livre allows us to stay true to our vision for Peak: a smart self-improvement app that continually challenges and motivates our users. Operationally, Peak will remain independent, run by the original team of founders, and we’ll continue to work out of London.

    Itamar Lesuisse

  • ‘Enjoy becoming better every day’ is a long-term brand idea that can inspire a succession of products

  • Personal improvement is signified by three progress bars in the logo