As Zendegii launched Frill, they needed a fresh new master brand
Zendegii are the people behind Frill, the frozen smoothie, as well as other groundbreaking healthy food products. They work as a laboratory of chefs and scientists. With Zendegii’s move further into the consumer market, they needed a strong brand to match their world-class know-how and ambition.
• Our input
We spent time with Zendegii to observe how they work and find out what drives them each day. This exercise led us to the idea of ‘artisans of nutritional science’, a juxtapositional phrase that captures their two complementary disciplines. From there, we created a simple-yet-striking brand marque, a symbolic circle of life, hinting at the original Hindi meaning of of the word Zendegii. This was supplemented by a clear, straightforward identity system where the new logo could happily live.
Zendegii’s new master brand has given them renewed confidence and purpose. It’s a strong visual and verbal toolkit that has helped them attract national and global partners, roll out their innovative products to a receptive consumer audience.
• Founded 2007
What we did
• Brand story
• Brand book
• Brand guidelines
Zendegii’s logo nods to the circle of life, the Hindi root of the word
Zendegii master brand endorsement on Frill tub lid
We developed a simple, distinctive masterbrand guideline for their hospitality services and products